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Our PR blog is a space for you to grow your communications capacity- whether you are just starting out, managing your own socials or a seasoned public relations or communications professional looking to build your capacity in the niche area we serve.
We are happy you’re here!
Safe is a Powerful Word
Can I Say The C-Word? A Guide to Holiday Communications
Merry Christmas, Happy Holidays, Jolly Year End. No matter how you frame it, the December holiday season is a time of tradition, celebration, and togetherness. As an inclusive business, there is a heightened awareness this time of year to recognize and acknowledge various cultural celebrations without excluding anyone.
Your Audience Cares About Your Values and You Should Too
It often starts with a spark. That spark ignites an idea for a business and you begin the planning process, embarking on months-long market research, ensuring your brand positioning, pricing, and creative strategy are aligned with your target audience.
But what about your company values?
What Is Necessary For Some Is Good For All: A Case For Inclusive Communications
Inclusion, first and foremost, means providing equal opportunity for everyone to actively participate in society…When you accommodate various communication needs, you send a powerful message that everyone's perspective matters.
Decolonizing Storytelling
As we recognize Orange Shirt Day and National Day of Truth and Reconciliation,
it’s vital to understand the impact that our actions have on those around us. Something that may seem harmless, such as photographing an impactful moment in time, can still cause harm.
Mind Your Message: Trauma-Informed Communications and How To Craft Communications Products That Are Mindful of Your Audience
For those of us in the communications field (and yes, that means you too, SMMs!) anytime there is a traumatic event, the decisions being made are often: Do we comment? Do we not comment? How do we comment? Do we post today? Is it our regular content? Do we post about the event? What if we do it wrong?
Let’s work together